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How Marketers Trick Kids, and Why Parents Should Worry

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How Marketers Trick Kids, and Why Parents Should Worry

Herb Weisbaum, Consumers’ Checkbook

Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

Media Coverage

Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

Cecilia D’Anastasio, Bloomberg

‘Advergames’: how games platform Roblox became a corporate marketing playground

Media Coverage

‘Advergames’: how games platform Roblox became a corporate marketing playground

Callum Bains, THe Guardian

Roblox Marketers Feel The Tension—Inside Brands’ Next Challenge On The Platform

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Roblox Marketers Feel The Tension—Inside Brands’ Next Challenge On The Platform

Asa Hiken, Adage

Roblox Enlists Dentsu And Vayner3 To Help Scale Its Ad Business

Media Coverage

Roblox Enlists Dentsu And Vayner3 To Help Scale Its Ad Business

Asa Hiken, Adage

Roblox Considering Virtual Dating As A Way To Court Older Users

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Roblox Considering Virtual Dating As A Way To Court Older Users

Asa Hiken, Adage

Roblox Criticized by Children’s Advertising Watchdog

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Roblox Criticized by Children’s Advertising Watchdog

Patrick Coffee, Wall Street Journal

Will Roblox’ new advertising rules make a difference?

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Will Roblox’ new advertising rules make a difference?

Colin Campbell, GameDaily.biz

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

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Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Peter Adams, Marketing Dive

Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

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Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

Sarah Perez, TechCrunch

Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

Media Coverage

Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

Marty Swant & Alexander Lee, Digiday

Roblox Jumps on Plan to Introduce Immersive Ads in Games

Media Coverage

Roblox Jumps on Plan to Introduce Immersive Ads in Games

Cecilia , Bloomberg

Roblox is ready to grow up

Media Coverage

Roblox is ready to grow up

Mia Sato, The Verge

The Roblox Metaverse is Deceiving Consumers According to TINA.org Investigation

Press Release

The Roblox Metaverse is Deceiving Consumers According to TINA.org Investigation

MADISON, CONN. April 18, 2022 – With more than 50 million daily users, approximately half of which are children aged 13 and under, the online gameplay and creation platform Roblox…

Roblox Accused of Deceptive Marketing In Complaint to FTC

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Roblox Accused of Deceptive Marketing In Complaint to FTC

Ad Age

Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

Press Release

Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

MADISON, CONN. September 4, 2019– An investigation by truthinadvertising.org (TINA.org) has found that popular “kidfluencer” YouTube channel, Ryan ToysReview, is deceiving millions of preschoolers, who, in their early stages of…

Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

Press Release

Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

MADISON, CONN. Oct. 31, 2017 –Last November Warner Bros. entered into a final consent order with the FTC to settle charges related to a 2014 influencer marketing campaign for its Lord of…

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How Marketers Trick Kids, and Why Parents Should Worry

Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

‘Advergames’: how games platform Roblox became a corporate marketing playground

Roblox Marketers Feel The Tension—Inside Brands’ Next Challenge On The Platform

Roblox Enlists Dentsu And Vayner3 To Help Scale Its Ad Business

Roblox Considering Virtual Dating As A Way To Court Older Users

Roblox Criticized by Children’s Advertising Watchdog

Will Roblox’ new advertising rules make a difference?

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

Roblox Jumps on Plan to Introduce Immersive Ads in Games

Roblox is ready to grow up

The Roblox Metaverse is Deceiving Consumers According to TINA.org Investigation

Roblox Accused of Deceptive Marketing In Complaint to FTC

Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing