CATrends: Fake Reference Prices
The illusion of savings.
A reference price is supposed to tell you the price at which an item previously sold. The larger the markdown, the better the sale, right? Not always. An increasing number of retailers have been accused of advertising fake reference prices. On the tag these prices go by many names. Should you find yourself staring at one of the seven monikers listed below, do some homework to confirm that the item is actually a bargain after all.
See related coverage here and here. More on lawsuits regarding pricing can be found here.
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