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New Nordic claims to have found beauty and youth in a pill, but the statements are only skin deep, according to The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus..
The ad industry self-regulatory body found that New Nordic has failed to make a bonafide effort to comply with previous NAD recommendations to discontinue certain claims and has referred the matter to the FTC.
At issue are these claims for New Nordic’s Skin Care Collagen Filler supplement:
- “Skin Care works from the inside – by nourishing the deep layers of the skin, where traditional skin care treatments seldom reach”
- “Skin care in a tablet”
In addition, NAD found depictions of numerous layers of skin to be misleading.
Consumers should be wary of miracle supplements. Find more of our coverage on supplements here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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