
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Misleadingly representing that vanilla is the exclusive flavoring ingredient when it’s not
In November 2019, a class-action lawsuit was filed against Mars, Inc. for allegedly falsely advertising that its M&M’s brand reduced fat vanilla ice cream products contain vanilla when, according to…
In October 2019, a class-action lawsuit was filed against Casper’s Ice Cream for allegedly falsely advertising that Fat Boy Ice Creams contain vanilla when, according to the complaint, the ingredients…
In March 2020, a class-action lawsuit was filed against Wegmans Food Markets for allegedly misleadingly marketing its French Vanilla Ice Cream by representing that the ice cream contains “No Artificial…
In July and August 2019, two class-action lawsuits were filed against Friendly’s for allegedly misleadingly marketing that the flavor in its vanilla ice creams comes from vanilla beans when, according…
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
In November 2019, a class-action lawsuit was filed against H Mart for allegedly misleadingly advertising that the flavoring in its mochi vanilla ice cream desserts comes exclusively from vanilla ingredients…
In October 2019, a class-action lawsuit was filed against Wegmans Food Markets for allegedly misleadingly marketing vanilla ice creams as containing vanilla when, according to plaintiffs, the ingredient lists do…
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
In November 2019, a class-action lawsuit was filed against Kemps for allegedly misleadingly representing that its Heavenly Vanilla Simply Crafted Premium Ice Cream is flavored with vanilla when, according to…