
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
August 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. April 2018: A federal…
Allegations: Falsely advertising discounts off of inflated reference prices
Allegations: Misleadingly advertising discounts from artificially inflated reference prices
Allegations: Falsely advertising discounts off of inflated regular prices and as available for a limited time
Allegations: Misleadingly marketing discounts off of artificially inflated regular prices and as available for a limited time or limited quantity of products
Allegations: Misleadingly advertising pricing discounts by comparing discounted prices to false reference prices
Allegations: Falsely advertising discounts by comparing discounted prices to artificially inflated “original” prices
Allegations: Falsely advertising discounts by comparing discounted prices to fake “regular” prices and as available for a limited time
Allegations: Misleadingly advertising discounts off of artificially inflated reference prices
Allegations: Falsely advertising discounts off of artificially inflated original prices