
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
November 2017: This case was voluntarily dismissed because the parties reached a settlement agreement, the terms of which have not been disclosed. The claims of the named plaintiffs were dismissed…
February 2018: A state court judge granted preliminary approval of a settlement agreement. According to its terms, each class member may receive a monetary award in an amount based on…
January 2018: A federal judge granted final approval of the settlement agreement. November 2017: There was a hearing on the motion for preliminary approval and, if there are no objections,…
Allegations: Falsely advertising pricing discounts and offers for “free” items
August 2016: An amended complaint, which removed Hovind as a named plaintiff and the Oklahoma causes of action, was filed. July 2016: One of the named plaintiffs (Hovind) dismissed her…
Allegations: Falsely advertising discounts from artificially inflated regular prices
In April 2019, a class-action lawsuit was filed against Lowe’s for allegedly falsely advertising that customers would get “40%-60% off the lowest ticketed price” of items during a closure sale…
In July 2017, a class-action lawsuit was filed against LensCrafters for allegedly deceptively advertising pricing discounts on prescription lenses. Specifically, plaintiffs claim that the retailer advertises specific percentage discounts off…
In December 2016, a class-action lawsuit was filed against J. C. Penney for allegedly falsely advertising discounts by marking up the prices of products in order to make its “discounts”…
Allegations: Falsely advertising pricing discounts from artificially inflated reference prices