
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
January 2020: A federal judge granted final approval of a settlement agreement that provides class members with a cash award for each product purchased ($3 for a 16-ounce jar of…
In January 2016, a class-action lawsuit was filed against Nutiva, Inc. for allegedly misleadingly marketing various Nutiva coconut oil products, including Organic Extra Virgin Coconut Oil, Organic Virgin Coconut Oil,…
February 2017: A state court judge granted final approval of this settlement. November 2016: A state judge preliminarily approved a settlement of a false advertising class-action lawsuit against BetterBody Food…
August 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. March 2018: A federal…
Allegations: Misleadingly marketing products as healthy
July 2017: A federal judge preliminarily approved a settlement agreement that would resolve the claims in this case. According to the settlement terms, each class member will be awarded a…
In April 2017, a class-action lawsuit was filed against Carrington Tea Company for allegedly falsely advertising Carrington Farms coconut oil products as healthy and a healthy alternative to butter and…
In March 2017, a class-action lawsuit was filed against Unique Beverage Company for allegedly misleadingly marketing Cascade Ice Coconut Water as coconut water when it actually does not have any…
In November 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut oil as healthy and a healthy alternative to butter when the…
In November 2016, a class-action lawsuit was filed against Viva Labs for allegedly misleadingly marketing its Organic Extra Virgin Coconut Oil as healthy, as well as a healthy alternative to…