Vanessa Lachey Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Vanessa Lachey’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Vanessa Lachey has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Live Link
ducduc NYC ducduc NYC 2-20-2018 ducduc NYC 2-20-2018 Live
Fama Creations Fama Creations 2-20-2018 Fama Creations 2-20-2018 Live
Holiday Inn Holiday Inn 7-30-2018 Holiday Inn 7-30-2018 Live
Home Goods Home Goods 12-14-2018 Home Goods 12-14-2018 Live
Jen Loura Hair Jen Loura Hair 9-10-2018 Jen Loura Hair 9-10-2018 Live
Jen Loura Hair 11-2-2018 Jen Loura Hair 11-2-2018 Live 9-1-2017 9-1-2017 Live
Makeup by Liz Makeup by Liz 7-6-2018 Makeup by Liz 7-6-2018 Live
Makeup by Liz 7-12-2018 Makeup by Liz 7-12-2018 Live
Makeup by Liz 7-22-2018 Makeup by Liz 7-22-2018 Live
Makeup by Liz 9-10-2018 Makeup by Liz 9-10-2018 Live
Makeup by Liz 10-12-2018 Makeup by Liz 10-12-2018 Live
Makeup by Liz 10-31-2018 Makeup by Liz 10-31-2018 Live
Makeup by Liz 11-2-2018 Makeup by Liz 11-2-2018 Live
Mattel Mattel 12-19-2018 Mattel 12-19-2018 Live
Monika Chiang Monika Chiang 5-18-2018 Monika Chiang 5-18-2018 Live
Murals Your Way Murals Your Way 2-20-2018 Murals Your Way 2-20-2018 Live
Retail Me Not Retail Me Not 8-30-2018 Retail Me Not 8-30-2018 Live
River and Bridge River and Bridge 9-21-2017 River and Bridge 9-21-2017 Live
Simply to Impress Simply to Impress 12-4-2018 Simply to Impress 12-4-2018 Live
Solvang Bakery Solvang Bakery 11-23-2018 Solvang Bakery 11-23-2018 Live
Teak and Lace Teak and Lace 9-21-2017 Teak and Lace 9-21-2017 Live
Teak and Lace 5-31-2018 Teak and Lace 5-31-2018 Live
The Daydream Republic The Daydream Republic 12-21-2017 The Daydream Republic 12-21-2017 Live
The Home Edit The Home Edit 5-10-2017 The Home Edit 5-10-2017 Live
The Spotted Goose The Spotted Goose 11-15-2017 The Spotted Goose 11-15-2017 Live
The Spotted Goose 11-23-2017 The Spotted Goose 11-23-2017 Live
Traci Garrett Hair Traci Garrett Hair 7-6-2018 Traci Garrett Hair 7-6-2018 Live
Traci Garrett Hair 7-12-2018 Traci Garrett Hair 7-12-2018 Live
Traci Garrett Hair 7-22-2018 Traci Garrett Hair 7-22-2018 Live
Traci Garrett Hair 10-12-2018 Traci Garrett Hair 10-12-2018 Live
Traci Garrett Hair 10-31-2018 Traci Garrett Hair 10-31-2018 Live