Sofia Vergara Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Sofia Vergara’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Sofia Vergara has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Video Live Link
Dr. Kanodia Dr. Kanodia 8-12-17 Dr. Kanodia 8-12-17 Live
EBYs EBYs 9-26-17 EBYs 9-26-17 Live
EBYs 9-27-17 EBYs 9-27-17 Live
EBYs 11-22-17 EBYs 11-22-17 Live
EBYs 3-26-18 Video EBYs 3-26-18 Live
EBYs 6-06-18 Video EBYs 6-06-18 Live
EBYs 9-01-18 Video EBYs 9-01-18 Live
Head and Shoulders Head and Shoulders 5-04-17a Head and Shoulders 5-04-17a Live
Head and Shoulders 5-04-17b Head and Shoulders 5-04-17b Live
Head and Shoulders 5-04-17c Head and Shoulders 5-04-17c Live
Head and Shoulders 5-05-17a Head and Shoulders 5-05-17a Live
Head and Shoulders 5-05-17b Video Head and Shoulders 5-05-17b Live
Head and Shoulders 2-02-18 Video Head and Shoulders 2-02-18 Live
Head and Shoulders 2-09-18 Video Head and Shoulders 2-09-18 Live
Head and Shoulders 3-30-18 Head and Shoulders 3-30-18 Live
Head and Shoulders 4-10-18 Video Head and Shoulders 4-10-18 Live
Lorraine Schwartz Lorraine Schwartz 9-17-17 Video Lorraine Schwartz 9-17-17 Live
Lorraine Schwartz 3-14-18 Video Lorraine Schwartz 3-14-18 Live
Ninja Ninja 6-28-17a Ninja 6-28-17a Live
Ninja 6-28-17b Ninja 6-28-17b Live
Ninja 6-28-17c Video Ninja 6-28-17c Live
Ninja 10-26-17 Ninja 10-26-17 Live
Payless (video) Payless 12-01-18 Payless 12-01-18 Live
Rooms to Go Rooms to Go 8-03-17a Video Rooms to Go 8-03-17a Live
Rooms to Go 8-03-17b Video Rooms to Go 8-03-17b Live
Rooms to Go 2-07-18 Rooms to Go 2-07-18 Live