Snooki Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Snooki’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Snooki has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Video Live Link
A Sweet Story Events A Sweet Story Events 9-08-17 A Sweet Story Events 9-08-17 Live
B&B Jewelry B&B Jewelry 11-23-17 B&B Jewelry 11-23-17 Live
B&B Jewelry 10-26-18 B&B Jewelry 10-26-18 Live
Bradley Style NYC Bradley Style NYC 5-17-17 Bradley Style NYC 5-17-17 Live
Bradley Style NYC 1-05-18 Bradley Style NYC 1-05-18 Live
Bradley Style NYC 2-25-18 Video Bradley Style NYC 2-25-18 Live
Bradley Style NYC 9-04-18 Bradley Style NYC 9-04-18 Live
Glamour Shots Staten Island Glamour Shots Staten Island 12-20-17 Video Glamour Shots Staten Island 12-20-17 Live
Glamour Shots Staten Island 9-19-18 Glamour Shots Staten Island 9-19-18 Live
Great Lengths Extensions Great Lengths Extensions 2-25-18 Video Great Lengths Extensions 2-25-18 Live
Kidioke Media Kidioke Media 5-01-17 Kidioke Media 5-01-17 Live
Kidioke Media 10-05-17 Kidioke Media 10-05-17 Live
Kidioke Media 12-05-17 Kidioke Media 12-05-17 Live
Kidioke Media 2-27-18 Kidioke Media 2-27-18 Live
Ole Henriksen Ole Henriksen 12-27-18 Ole Henriksen 12-27-18 Live
Vidov Salon Vidov Salon 5-17-17 Vidov Salon 5-17-17 Live
Vidov Salon 1-05-18 Vidov Salon 1-05-18 Live
Vidov Salon 2-25-18 Video Vidov Salon 2-25-18 Live
Vidov Salon 9-04-18 Vidov Salon 9-04-18 Live
Zoe (video) Zoe 5-01-18 Video Zoe 5-01-18 Live