Shay Mitchell Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Shay Mitchell’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Shay Mitchell has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Video Live Link
Alex Brown Hair Alex Brown Hair 7-02-18 Alex Brown Hair 7-02-18 Live
All Modern All Modern 8-14-17 All Modern 8-14-17 Live
Anna Sui Anna Sui 9-12-17 Anna Sui 9-12-17 Live
Ash K. Holm Ash K. Holm 6-17-18 Ash K. Holm 6-17-18 Live
Bash Paris Bash Paris 2-28-18 Bash Paris 2-28-18 Live
Buxom Cosmetics Buxom Cosmetics 7-02-18 Buxom Cosmetics 7-02-18 Live
Buxom Cosmetics 7-30-18 Buxom Cosmetics 7-30-18 Live
Buxom Cosmetics 8-20-18 Buxom Cosmetics 8-20-18 Live
Buxom Cosmetics 9-16-18 Buxom Cosmetics 9-16-18 Live
Buxom Cosmetics 10-11-18 Buxom Cosmetics 10-11-18 Live
Buxom Cosmetics 12-14-18 Buxom Cosmetics 12-14-18 Live
Buxom Cosmetics 12-26-18 Buxom Cosmetics 12-26-18 Live
Cavo Tagoo Mykonos Cavo Tagoo Mykonos 7-04-17 Cavo Tagoo Mykonos 7-04-17 Live
Cinq a Sept Cinq a Sept 9-09-17 Cinq a Sept 9-09-17 Live
Cinq a Sept 12-11-17 Cinq a Sept 12-11-17 Live
Ciragan Palace Kempinski Istanbulr
Ciragan Palace Kempinski Istanbul 12-06-17 Ciragan Palace Kempinski Istanbul 12-06-17 Live
Dan Deutsch Optical Outlook Dan Deutsch Optical Outlook 5-20-17 Dan Deutsch Optical Outlook 5-20-17 Live
Diane von Furstenberg Diane von Furstenberg 4-23-18 Diane von Furstenberg 4-23-18 Live
Diane von Furstenberg 5-14-18 Diane von Furstenberg 5-14-18 Live
Dundas Dundas 1-08-18 Dundas 1-08-18 Live
Endless Summer Endless Summer 7-05-18 Endless Summer 7-05-18 Live
Epic Road Epic Road 5-25-17 Epic Road 5-25-17 Live
Epic Road 5-27-17 Epic Road 5-27-17 Live
Flynn Skye Flynn Skye 6-21-17 Flynn Skye 6-21-17 Live
Flynn Skye 8-28-17 Flynn Skye 8-28-17 Live
Flynn Skye 10-16-17 Flynn Skye 10-16-17 Live
Flynn Skye 11-14-17 Flynn Skye 11-14-17 Live
Flynn Skye 1-23-18 Flynn Skye 1-23-18 Live
George Khalife Jewelry George Khalife Jewelry 10-16-17 George Khalife Jewelry 10-16-17 Live
Harbour Air Seaplanes Harbour Air Seaplanes 6-03-18 Harbour Air Seaplanes 6-03-18 Live
Hastings Overland Hastings Overland 6-11-18 Hastings Overland 6-11-18 Live
Hensely Hensely 3-23-18 Hensely 3-23-18 Live
House of Rohet House of Rohet 11-22-17 House of Rohet 11-22-17 Live
Jean Atelier Jean Atelier 9-10-17 Jean Atelier 9-10-17 Live
Jesus Hair Jesus Hair 8-16-18a Jesus Hair 8-16-18a Live
Jesus Hair 8-16-18b Jesus Hair 8-16-18b Live
Jesus Hair 8-18-18 Jesus Hair 8-18-18 Live
Jesus Hair 8-19-18 Jesus Hair 8-19-18 Live
Jesus Hair 8-21-18a Jesus Hair 8-21-18a Live
Jesus Hair 8-21-18b Jesus Hair 8-21-18b Live
Jesus Hair 8-22-18 Jesus Hair 8-22-18 Live
Jesus Hair 9-08-18 Jesus Hair 9-08-18 Live
Jesus Hair 9-13-18 Jesus Hair 9-13-18 Live
Jesus Hair 9-15-18 Jesus Hair 9-15-18 Live
Jesus Hair 9-16-18 Jesus Hair 9-16-18 Live
Jesus Hair 11-21-18 Jesus Hair 11-21-18 Live
Jesus Hair 12-03-18 Jesus Hair 12-03-18 Live
Jesus Hair 12-26-18 Jesus Hair 12-26-18 Live
Kelley Baker Brows Kelley Baker Brows 5-08-17 Kelley Baker Brows 5-08-17 Live
L’Agence L’Agence 2-28-18 L’Agence 2-28-18 Live
L’Space Swimwear L’Space Swimwear 5-02-18 L’Space Swimwear 5-02-18 Live
La Sultana Marrakech La Sultana Marrakech 5-30-17 La Sultana Marrakech 5-30-17 Live
La Sultana Marrakech 6-06-17 La Sultana Marrakech 6-06-17 Live
Le Specs Le Specs 8-03-17 Le Specs 8-03-17 Live
Lensia Lensia 8-21-17 Lensia 8-21-17 Live
Louis Vuitton Louis Vuitton 10-05-18a Louis Vuitton 10-05-18a Live
Louis Vuitton 10-05-18b Louis Vuitton 10-05-18b Live
Majorelle Collection Majorelle Collection 6-27-18 Majorelle Collection 6-27-18 Live
Makeup by Ariel Makeup by Ariel 7-30-18 Makeup by Ariel 7-30-18 Live
Makeup by Ariel 8-21-18 Makeup by Ariel 8-21-18 Live
Makeup by Ariel 8-22-18 Makeup by Ariel 8-22-18 Live
Makeup by Ariel 10-22-18 Makeup by Ariel 10-22-18 Live
Messika Paris Jewelry Messika Paris Jewelry 1-08-18 Messika Paris Jewelry 1-08-18 Live
Mimi Choi (video) Mimi Choi 6-07-18 Video Mimi Choi 6-07-18 Live
Mimi Choi 6-08-18 Mimi Choi 6-08-18 Live
Misa Misa 5-20-17 Misa 5-20-17 Live
Misa 8-20-17 Misa 8-20-17 Live
Modeliste Magazine Modeliste Magazine 5-09-17 Modeliste Magazine 5-09-17 Live
Modeliste Magazine 11-10-17a Modeliste Magazine 11-10-17a Live
Modeliste Magazine 11-10-17b Modeliste Magazine 11-10-17b Live
Modeliste Magazine 11-12-17 Modeliste Magazine 11-12-17 Live
Modeliste Magazine 11-17-17 Modeliste Magazine 11-17-17 Live
Modeliste Magazine 11-20-17 Modeliste Magazine 11-20-17 Live
Modeliste Magazine 11-22-17 Modeliste Magazine 11-22-17 Live
Modeliste Magazine 12-02-17 Modeliste Magazine 12-02-17 Live
Modeliste Magazine 12-04-17 Modeliste Magazine 12-04-17 Live
Modeliste Magazine 12-05-17 Modeliste Magazine 12-05-17 Live
Monica Rose Style Monica Rose Style 7-01-18 Monica Rose Style 7-01-18 Live
Monica Rose Style 7-16-18 Monica Rose Style 7-16-18 Live
Monica Rose Style 7-17-18 Monica Rose Style 7-17-18 Live
Monica Rose Style 7-22-18 Monica Rose Style 7-22-18 Live
Monica Rose Style 8-16-18a Monica Rose Style 8-16-18a Live
Monica Rose Style 8-16-18b Monica Rose Style 8-16-18b Live
Monica Rose Style 8-18-18 Monica Rose Style 8-18-18 Live
Monica Rose Style 8-19-18 Monica Rose Style 8-19-18 Live
Monica Rose Style 8-20-18 Monica Rose Style 8-20-18 Live
Monica Rose Style 8-21-18a Monica Rose Style 8-21-18a Live
Monica Rose Style 8-21-18b Monica Rose Style 8-21-18b Live
Monica Rose Style 8-22-18 Monica Rose Style 8-22-18 Live
Monica Rose Style 9-06-18 Monica Rose Style 9-06-18 Live
Monica Rose Style 9-07-18 Monica Rose Style 9-07-18 Live
Monica Rose Style 9-08-18 Monica Rose Style 9-08-18 Live
Monica Rose Style 9-13-18 Monica Rose Style 9-13-18 Live
Monica Rose Style 9-15-18 Monica Rose Style 9-15-18 Live
Monica Rose Style 9-16-18 Monica Rose Style 9-16-18 Live
Monica Rose Style 10-10-18 Monica Rose Style 10-10-18 Live
Monica Rose Style 10-11-18 Monica Rose Style 10-11-18 Live
Monica Rose Style 10-16-18 Monica Rose Style 10-16-18 Live
Monica Rose Style 11-03-18 Monica Rose Style 11-03-18 Live
Monica Rose Style 12-03-18 Monica Rose Style 12-03-18 Live
Monica Rose Style 12-18-18 Monica Rose Style 12-18-18 Live
Nookie Swimwear Nookie Swimwear 6-29-18 Nookie Swimwear 6-29-18 Live
One and Only Palmilla One and Only Palmilla 4-11-18 One and Only Palmilla 4-11-18 Live
One and Only Palmilla 5-14-18 One and Only Palmilla 5-14-18 Live
Orseund Iris Orseund Iris 1-09-18 Orseund Iris 1-09-18 Live
OxFitness Lab Qatar (video) OxFitness Lab Qatar 3-11-18 Video OxFitness Lab Qatar 3-11-18 Live
Paule Ka Paule Ka 3-18-17 Paule Ka 3-18-17 Live
Peacock Pavilions Hotel Peacock Pavilions Hotel 5-24-17 Peacock Pavilions Hotel 5-24-17 Live
Prette Fashion Prette Fashion 3-29-18 Prette Fashion 3-29-18 Live
Revolve Revolve 3-15-18 Revolve 3-15-18 Live
Revolve 4-14-18 Revolve 4-14-18 Live
Revolve 6-25-18 Revolve 6-25-18 Live
Revolve 6-27-18 Revolve 6-27-18 Live
Ritz-Carlton Ritz-Carlton 2-28-18 Ritz-Carlton 2-28-18 Live
Royal Caribbean Royal Caribbean 9-01-17 Royal Caribbean 9-01-17 Live
Ruslan Baginskiy Hats Ruslan Baginskiy Hats 2-09-18 Ruslan Baginskiy Hats 2-09-18 Live
Sensistudio Sensistudio 7-01-18 Sensistuido 7-01-18 Live
Sensistudio 7-02-18 Sensistudio 7-02-18 Live
Sensistudio 7-06-18 Sensistudio 7-06-18 Live
Sensistudio 7-16-18 Sensistudio 7-16-18 Live
Sev Laser Aesthetics Sev Laser Aesthetics 7-14-17 Sev Laser Aesthetics 7-14-17 Live
Steph Stone Nails Steph Stone Nails 5-08-17 Steph Stone Nails 5-08-17 Live
Mulia Bali Mulia Bali 9-01-18 Mulia Bali 9-01-18 Live
Mulia Bali 9-04-18 Mulia Bali 9-04-18 Live
Tolani Tolani 6-28-17 Tolani 6-28-17 Live
Toyota Toyota 5-08-17 Toyota 5-08-17 Live
Tradesy Tradesy 7-06-18 Tradesy 7-06-18 Live
Tradesy 7-17-18 Tradesy 7-17-18 Live
Tularosa Tularosa 6-25-18 Tularosa 6-25-18 Live
Turkish Airlines Turkish Airlines 12-02-17 Turkish Airlines 12-02-17 Live
Veronica Beard Veronica Beard 4-05-18 Veronica Beard 4-05-18 Live
Westward Leaning Westward Leaning 3-29-18 Westward Leaning 3-29-18 Live
Westward Leaning 8-07-18 Westward Leaning 8-07-18 Live (video) 6-17-18 Video 6-17-18 Live
Zuhair Murad Zuhair Murad 12-03-18 Zuhair Murad 12-03-18 Live