Savage X Fenty Deceptive Influencer Marketing

The following is a sampling of 70 Savage X Fenty ads on Instagram accounts (and one TikTok account) across 21 different social media influencers in which the influencers failed to disclose their material connection to the company in a clear and conspicuous manner. Such examples include posts in which the influencer failed to include any disclosure at all, used inadequate and unclear language to disclose the relationship, or placed the disclosure in a location that will easily be overlooked by consumers (e.g., placed at the end of a long caption and/or in a place that users need to click on “more” to see it).

For each example, TINA.org has provided both a png of the ad, as well as a live link. In addition, for each influencer, TINA.org has provided evidence showing her material connection to Savage X Fenty.