Lucy Hale Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Lucy Hale’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Lucy Hale has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Live Link
Alice McCall Alice McCall 2-27-2018 Alice McCall 2-27-2018 Live
Alyssa Sutter Stylist Alyssa Sutter Stylist 7-17-2018 Alyssa Sutter Stylist 7-17-2018 Live
Alyssa Sutter Stylist 7-25-2018 A Alyssa Sutter Stylist 7-25-2018 A Live
Alyssa Sutter Stylist 7-25-2018 B Alyssa Sutter Stylist 7-25-2018 B Live
Alyssa Sutter Stylist 8-1-2018 Alyssa Sutter Stylist 8-1-2018 Live
Alyssa Sutter Stylist 8-3-2018 Alyssa Sutter Stylist 8-3-2018 Live
Alyssa Sutter Stylist 8-7-2018 Alyssa Sutter Stylist 8-7-2018 Live
Alyssa Sutter Stylist 8-10-2018 Alyssa Sutter Stylist 8-10-2018 Live
Alyssa Sutter Stylist 8-12-2018 Alyssa Sutter Stylist 8-12-2018 Live
Alyssa Sutter Stylist 8-19-2018 Alyssa Sutter Stylist 8-19-2018 Live
Alyssa Sutter Stylist 9-5-2018 Alyssa Sutter Stylist 9-5-2018 Live
Alyssa Sutter Stylist 9-10-2018 Alyssa Sutter Stylist 9-10-2018 Live
Alyssa Sutter Stylist 9-12-2018 Alyssa Sutter Stylist 9-12-2018 Live
Alyssa Sutter Stylist 9-15-2018 Alyssa Sutter Stylist 9-15-2018 Live
Alyssa Sutter Stylist 9-16-2018 Alyssa Sutter Stylist 9-16-2018 Live
Alyssa Sutter Stylist 9-17-2018 Alyssa Sutter Stylist 9-17-2018 Live
Alyssa Sutter Stylist 9-24-2018 Alyssa Sutter Stylist 9-24-2018 Live
Alyssa Sutter Stylist 10-17-2018 Alyssa Sutter Stylist 10-17-2018 Live
Alyssa Sutter Stylist 11-7-2018 Alyssa Sutter Stylist 11-7-2018 Live
Alyssa Sutter Stylist 12-6-2018 Alyssa Sutter Stylist 12-6-2018 Live
Alyssa Sutter Stylist 12-31-2018 Alyssa Sutter Stylist 12-31-2018 Live
Byrdie Beauty Byrdie Beauty 5-3-2017 Byrdie Beauty 5-3-2017 Live
Carly Hair Carly Hair 9-5-2018 Carly Hair 9-5-2018 Live
Carly Hair 9-10-2018 Carly Hair 9-10-2018 Live
Carly Hair 9-12-2018 Carly Hair 9-12-2018 Live
Casadei Casadei 12-31-2017 Casadei 12-31-2017 Live
Chadwood Hair Chadwood Hair 7-8-2018 Chadwood Hair 7-8-2018 Live
Chadwood Hair 7-25-2018 Chadwood Hair 7-25-2018 Live
Chadwood Hair 11-7-2018 Chadwood Hair 11-7-2018 Live
Doctor Woo Tattoos Doctor Woo Tattoos 6-30-2017 Doctor Woo Tattoos 6-30-2017 Live
Fausto Puglisi Fausto Puglisi 8-13-2017 Fausto Puglisi 8-13-2017 Live
Frame Frame 2-10-2018 Frame 2-10-2018 Live
Halston Heritage Halston Heritage 5-23-2017 Halston Heritage 5-23-2017 Live
Haney Haney 12-31-2017 Haney 12-31-2017 Live
Jenna Kristina Jenna Kristina 7-25-2018 Jenna Kristina 7-25-2018 Live
Jenna Kristina 9-16-2018 Jenna Kristina 9-16-2018 Live
Jenna Kristina 9-17-2018 Jenna Kristina 9-17-2018 Live
Jenna Kristina 10-12-2018 Jenna Kristina 10-12-2018 Live
Jenna Kristina 11-7-2018 Jenna Kristina 11-7-2018 Live
Jonathan Simkahi Jonathan Simkahi 7-25-2018 Jonathan Simkahi 7-25-2018 Live
Kat Kim Kat Kim 8-12-2018 Kat Kim 8-12-2018 Live
Kelley Baker Brows Kelley Baker Brows 7-13-2018 Kelley Baker Brows 7-13-2018 Live
Kelley Baker Brows 9-17-2018 Kelley Baker Brows 9-17-2018 Live
Kelsey Deenihan Kelsey Deenihan 7-17-2018 Kelsey Deenihan 7-17-2018 Live
Kelsey Deenihan 8-1-2018 Kelsey Deenihan 8-1-2018 Live
Kelsey Deenihan 8-3-2018 Kelsey Deenihan 8-3-2018 Live
Kelsey Deenihan 8-7-2018 Kelsey Deenihan 8-7-2018 Live
Kelsey Deenihan 8-10-2018 Kelsey Deenihan 8-10-2018 Live
Kelsey Deenihan 8-12-2018 Kelsey Deenihan 8-12-2018 Live
Kelsey Deenihan 8-17-2018 Kelsey Deenihan 8-17-2018 Live
Kelsey Deenihan 8-19-2018 Kelsey Deenihan 8-19-2018 Live
Kelsey Deenihan 8-22-2018 Kelsey Deenihan 8-22-2018 Live
Kelsey Deenihan 9-24-2018 Kelsey Deenihan 9-24-2018 Live
Kelsey Deenihan 10-17-2018 Kelsey Deenihan 10-17-2018 Live
Kelsey Deenihan 10-23-2018 Kelsey Deenihan 10-23-2018 Live
Kelsey Deenihan 12-2-2018 Kelsey Deenihan 12-2-2018 Live
Kelsey Deenihan 12-6-2018 Kelsey Deenihan 12-6-2018 Live
Kelsey Deenihan 12-31-2018 Kelsey Deenihan 12-31-2018 Live
Kohls Kohls 9-13-2018 Kohls 9-13-2018 Live
Kristin Ess Hair Kristin Ess Hair 4-11-2018 Kristin Ess Hair 4-11-2018 Live
Kristin Ess Hair 7-12-2018 Kristin Ess Hair 7-12-2018 Live
Kristin Ess Hair 7-17-2018 Kristin Ess Hair 7-17-2018 Live
Kristin Ess Hair 7-21-2018 Kristin Ess Hair 7-21-2018 Live
Kristin Ess Hair 8-1-2018 Kristin Ess Hair 8-1-2018 Live
Kristin Ess Hair 8-3-2018 Kristin Ess Hair 8-3-2018 Live
Kristin Ess Hair 8-7-2018 Kristin Ess Hair 8-7-2018 Live
Kristin Ess Hair 8-10-2018 Kristin Ess Hair 8-10-2018 Live
Kristin Ess Hair 8-19-2018 Kristin Ess Hair 8-19-2018 Live
Kristin Ess Hair 8-22-2018 Kristin Ess Hair 8-22-2018 Live
Kristin Ess Hair 9-15-2018 Kristin Ess Hair 9-15-2018 Live
Kristin Ess Hair 9-16-2018 Kristin Ess Hair 9-16-2018 Live
Kristin Ess Hair 9-17-2018 Kristin Ess Hair 9-17-2018 Live
Kristin Ess Hair 9-24-2018 Kristin Ess Hair 9-24-2018 Live
Kristin Ess Hair 10-10-2018 Kristin Ess Hair 10-10-2018 Live
Kristin Ess Hair 10-12-2018 Kristin Ess Hair 10-12-2018 Live
Kristin Ess Hair 10-17-2018 Kristin Ess Hair 10-17-2018 Live
Kristin Ess Hair 12-6-2018 Kristin Ess Hair 12-6-2018 Live
Kristin Ess Hair 12-31-2018 Kristin Ess Hair 12-31-2018
Mary Wiles Makeup Mary Wiles Makeup 9-10-2018 Mary Wiles Makeup 9-10-2018 Live
Max Mara Max Mara 6-13-2018 Max Mara 6-13-2018 Live
Messika Paris Jewelry Messika Paris Jewelry 12-31-2017 Messika Paris Jewelry 12-31-2017 Live
Monique Lhuillier Monique Lhuillier 4-13-2018 Monique Lhuillier 4-13-2018 Live
Popsugar Popsugar 9-13-2018 Popsugar 9-13-2018 Live
Randall Slavin Randall Slavin 7-8-2018 Randall Slavin 7-8-2018 Live
Randall Slavin 7-17-2018 Randall Slavin 7-17-2018 Live
Randall Slavin 11-7-2018 Randall Slavin 11-7-2018 Live
Robert Sesnek Robert Sesnek 9-5-2018 Robert Sesnek 9-5-2018 Live
Sachin and Babi Sachin and Babi 3-6-2018 Sachin and Babi 3-6-2018 Live
Studeo Gyms Studeo Gyms 10-15-2017 Studeo Gyms 10-15-2017 Live
Tracy Reese Tracy Reese 11-13-2017 Tracy Reese 11-13-2017 Live