Lilly Ghalichi Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Lilly Ghalichi’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Lilly Ghalichi has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.) audited these findings in February 2019. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Company Name Ad Video Live Link
Bellami Hair Bellami Hair 8-6-2017 Bellami Hair 8-6-2017 Live
Bellami Hair 9-4-2017 Bellami Hair 9-4-2017 Live
Bellami Hair 9-25-2017 Bellami Hair 9-25-2017 Live
Bellami Hair 2-23-2018 Bellami Hair 2-23-2018 Live
Bellami Hair 3-26-2018 Bellami Hair 3-26-2018 Live
Dentique Dentique 8-21-2018 Dentique 8-21-2018 Live
Dr Azadeh Shirazi (Video) Dr Azadeh Shirazi 7-25-2017 Video Dr Azadeh Shirazi 7-25-2017 Live
Dr Azadeh Shirazi 7-28-2017 Video Dr Azadeh Shirazi 7-28-2017 Live
Elle Zeitoune Designs Elle Zeitoune Designs 1-19-2018 A Elle Zeitoune Designs 1-19-2018 A Live
Elle Zeitoune Designs 1-19-2018 B Elle Zeitoune Designs 1-19-2018 B Live
Elle Zeitoune Designs 2-21-2018 Elle Zeitoune Designs 2-21-2018 Live
Elle Zeitoune Designs 3-27-2018 Elle Zeitoune Designs 3-27-2018 Live
Elle Zeitoune Designs 5-6-2018 Elle Zeitoune Designs 5-6-2018 Live
Fashionsta Fashionsta 7-26-2018 Fashionsta 7-26-2018 Live
HAIRtamin HAIRtamin 6-14-2017 HAIRtamin 6-14-2017 Live
HAIRtamin 9-27-2017 HAIRtamin 9-27-2017 Live
HAIRtamin 10-5-2017 Video HAIRtamin 10-5-2017 Live
HAIRtamin 1-26-2018 HAIRtamin 1-26-2018 Live
HAIRtamin 4-25-2018 HAIRtamin 4-25-2018 Live
HAIRtamin 6-7-2018 HAIRtamin 6-7-2018 Live
HAIRtamin 6-11-2018 HAIRtamin 6-11-2018 Live
HAIRtamin 6-21-2018 HAIRtamin 6-21-2018 Live
HAIRtamin 6-24-2018 Video HAIRtamin 6-24-2018 Live
HAIRtamin 8-16-2018 Video HAIRtamin 8-16-2018 Live
HAIRtamin 9-11-2018 (1, 2, 3, 4) HAIRtamin 9-11-2018 Live
HAIRtamin 9-13-2018 HAIRtamin 9-13-2018 Live
HAIRtamin 10-16-2018 HAIRtamin 10-16-2018 Live
Hugbug (Video) Hugbug 8-12-2018 Hugbug 8-12-2018 Live
Jessica Claire Jessica Claire 5-7-2017 Jessica Claire 5-7-2017 Live
KKW Beauty KKW Beauty 4-1-2018 KKW Beauty 4-1-2018 Live
Lil Jewels Boutique Lil Jewels Boutique 5-8-2017 A Lil Jewels Boutique 5-8-2017 A Live
Lil Jewels Boutique 5-8-2017 B Video Lil Jewels Boutique 5-8-2017 B Live
Lil Jewels Boutique 5-23-2017 Lil Jewels Boutique 5-23-2017 Live
Melt Cosmetics Melt Cosmetics 6-9-2017 Melt Cosmetics 6-9-2017 Live
METAHL (Video) METAHL 9-26-2017 Video METAHL 9-26-2017 Live
Michael Costello Michael Costello 6-4-2017 Michael Costello 6-4-2017 Live
Michael Costello 11-7-2018 Michael Costello 11-7-2018 Live
Michael Costello 11-10-2018 Michael Costello 11-10-2018 Live
Nurse Jamie (Video) Nurse Jamie 8-7-2017 Video Nurse Jamie 8-7-2017 Live
OC Balloon Bar OC Balloon Bar 5-25-2018 OC Balloon Bar 5-25-2018 Live
Petals LA Petals LA 5-1-2017 (A, B) Petals LA 5-1-2017 Live
Petals LA 5-9-2017 Petals LA 5-9-2017 Live
Petals LA 5-10-2017 Petals LA 5-10-2017 Live
Petals LA 12-13-2017 Petals LA 12-13-2017 Live
Planet Beauty Planet Beauty 1-9-2018 Planet Beauty 1-9-2018 Live
Platinum Candy Buffets Platinum Candy Buffets 5-1-2017 Platinum Candy Buffets 5-1-2017 Live
Rincon Cosmetics Rincon Cosmetics 5-1-2017 Rincon Cosmetics 5-1-2017 Live
Royal Personal Training Royal Personal Training 4-7-2018 Royal Personal Training 4-7-2018 Live
Ryan and Walter (Video) Ryan and Walter 5-1-2017 Video Ryan and Walter 5-1-2017 Live
Ryan and Walter 5-2-2017 Video Ryan and Walter 5-2-2017 Live
Ryan and Walter 5-6-2017 Video Ryan and Walter 5-6-2017 Live
Ryan and Walter 5-7-2017 Video Ryan and Walter 5-7-2017 Live
Ryan and Walter 5-9-2017 Ryan and Walter 5-9-2017 Live
Ryan and Walter 5-10-2017 Ryan and Walter 5-10-2017 Live
Ryan and Walter 7-30-2017 Video Ryan and Walter 7-30-2017 Live
Ryan and Walter 9-15-2017 Ryan and Walter 9-15-2017 Live
Ryan and Walter 5-15-2018 Ryan and Walter 5-15-2018 Live
Ryan and Walter 6-30-2018 Video Ryan and Walter 6-30-2018 Live
Ryan and Walter 7-1-2018 Video Ryan and Walter 7-1-2018 Live
Ryan and Walter 7-2-2018 Ryan and Walter 7-2-2018 Live
Ryan and Walter 7-4-2018 Ryan and Walter 7-4-2018 Live
Ryan and Walter 11-3-2018 Ryan and Walter 11-3-2018 Live
Ryan and Walter 12-7-2018 Ryan and Walter 12-7-2018 Live
Ryan and Walter 12-9-2018 Ryan and Walter 12-9-2018 Live
Ryan and Walter 12-25-2018 Ryan and Walter 12-25-2018 Live
Stello Stello 11-4-2018 Stello 11-4-2018 Live
Walter Mendez Walter Mendez 5-8-2017 (A, B) Walter Mendez 5-8-2017 Live
WantMyLook WantMyLook 9-6-2017 WantMyLook 9-6-2017 Live
Wedding Estates (Video) Wedding Estates 5-7-2017 Video Wedding Estates 5-7-2017 Live
Wedding Estates 5-9-2017 (A, B) Wedding Estates 5-9-2017 Live
White Lilac Inc White Lilac Inc 5-7-2017 White Lilac Inc 5-7-2017 Live
White Lilac Inc 5-11-2017 Video White Lilac Inc 5-11-2017 Live