2017 Collection
A TINA.org investigation has catalogued more than 50 instances in which Goop claims, either expressly or implicitly, that its products – or third-party products that it promotes – can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments, ranging from depression, anxiety, and insomnia, to infertility, uterine prolapse, and arthritis, just to name a few.
The sampling below includes claims made on its website, Goop.com, as well as claims made at the company’s June 2017 “In goop Health” conference held in Los Angeles.
TINA.org audited these findings in August 2020. Any URLs or inappropriate claims that had been taken down as of that time are shown below in gray.
Sampling from Goop.com:
| Goop Marketing | Sampling of Health Claims | |
|---|---|---|
| #1 | Active Botanical Serum | Anti-inflammatory (and prevents wrinkles) |
| #2 | Aromatic Concentrate in Love | Stimulates the release of serotonin for energy, calms the nervous system, stimulates circulation and new cell growth and is useful in treating a number of skin conditions linked to emotional stress |
| #3 | Aromatic Stress Treatment | Dispels anxiety, treats the nerves, helps alleviate panic attacks |
| #4 | Ask Jean – Face Oil for Wrinkles | Anti-inflammatory |
| #5 | Balls in the Air – The Story Behind the Protocol | Helps to avoid and overcome autoimmunity issues |
| #6 | Balls in the Air – What to Do If Your Thyroid Is on the Fritz | Addresses thyroid dysfunction |
| #7 | Balls in the Air – Supplement | Targets autoimmune diseases |
| #8 | Better Sex – Jade Eggs for Your Yoni | Prevents uterine prolapse |
| #9 | Treats acne, eczema, and psoriasis | |
| #10 | Boiron – Gelsemium sempervirens | Alleviates fevers |
| #11 | Boiron – Hypericum perforatum | Alleviates nerve pain |
| #12 | Boiron – Oscillococcinum | Relieves fevers |
| #13 | Can Vitamin D3 Heal Autoimmune Diseases | Guards against autoimmune diseases and cancer |
| #14 | Charcoal Aloe Face Cleanser | Helps heal and prevent acne; reduce inflammation |
| #15 | Could This Hair Treatment Change Your Life | Alleviates depression and anxiety |
| #16 | Crystal Harmonics | Treats infertility, eases period cramps, tempers PMS, regulates menstrual cycles |
| #17 | Detox Seaweed Bath Soak | Anti-aging, help with eczema and psoriasis |
| #18 | Earthing | Reduces inflammation, relief from crippling arthritis, reduces chronic pain, improves sleep, speeds healing, reduces stress, improvement in serious long-term, inflammation-related health disorders. |
| #19 | Eau de Parfum Edition 1 – Winter | Used for asthma and to heal diseased lungs; alleviates anxiety; used for fevers, coughs, colds, and to reduce stress and tension |
| #20 | Eau de Parfum Edition 2 – Shiso | Removes stress and anxiety; improves memory; treats colds; delays aging; helps release past wounds and trauma; works as an antibiotic; clears anger and anxiety; fights inflammation |
| #21 | Goop Wellness | Addresses anxiety, memory/concentration issues, weakened immune system |
| #22 | High School Genes | Resets hormones to improve efficiency of metabolism; resets blood sugar, thyroid, cortisol levels; used for perimenopause, sluggish thyroid, and polycystic ovarian syndrome |
| #23 | How Aromatherapy Can Help | Addresses injured muscles, depression, anxiety, migraines, hormonal issues, menopause, insomnia, inflammation |
| #24 | Jade Egg | Increases hormonal balance |
| #25 | Rose Flower Essence Tincture | Healing for depression, anxiety, hyperactivity; helps stop panic attacks |
| #26 | Rose Quartz Egg | Increases hormonal balance |
| #27 | Scented Candle Edition 1 – Winter | Used for asthma and to heal diseased lungs; alleviates anxiety; used for fevers, coughs, colds, and to reduce stress and tension |
| #28 | Scented Candle Edition 2 – Shiso | Removes stress and anxiety; improves memory; treats colds; delays aging; helps release past wounds and trauma; works as an antibiotic; clears anger and anxiety; fights inflammation |
| #29 | The Importance of a Pre-Pregnancy Detox | Increases fertility |
| #30 | The Secret Sauce to Opening the Intuition | Fights depression; relieves anxiety; treats pain, systemic inflammation, and hypertension; helps treat migraines, PTSD |
| #31 | The Secret to Looking Younger Forever | Can reverse many age-related hormone problems |
| #32 | Trauma Repair Flower Essence Blend |
Helps clear, stabilize, and soothe emotional trauma |
| #33 | Wearable Stickers that Promote Healing (Really!) |
Clears tension and anxiety; reduces inflammation |
| #34 | Anti-Anxiety 10 pack* | Alleviates anxiety |
| #35 | Beauty Sleep 10 pack* | Releases natural melatonin, resets sleep cycle |
| #36 | Hangover – 10 pack* | Prompts the body to release glutathione, which detoxifies alcohol from the body and disarms hangovers |
| #37 | How to Vibe* | Anti-anxiety, relieves pain, reduces inflammation |
| #38 | Mental Focus – 10 pack* | Stimulates productivity; aids in mental clarity, hormone balancing and mood uplifting. |
| #39 | Power Workout – 10 pack* | Reduces lactic acid and repairs muscle tissue |
| #40 | Unicorn Skin – 10 pack* | Increases cell turnover and reduces inflammation |
| #41 | What the East v West Says | Treats allergies, depression, IBS |
| #42 | Why Am I So Effing Tired The Story Behind the Protocol |
Addresses exhaustion, bad digestion, constipation, irregular periods, frequent colds and other infections |
| #43 | Why Am I So Effing Tired |
Promotes adrenal function, mental acuity, and stress tolerance |
*Body Vibes sticker health claims are made on the Body Vibes website, which Goop directs its readers to while also asserting that the stickers provide a number of health benefits.
Sampling from June 2017 “In goop Health” conference held in Los Angeles:
| Goop Marketing | Sampling of Health Claims | |
|---|---|---|
| #44 | Alexis Smart Flower Remedies (leaflet) | Instantly neutralizes trauma; balances hormones; treats anxiety, panic attacks, depression |
| #45 | BulletProof Coffee | Increases brain function; helps with cancer |
| #46 | BulletProof Oxygen Essential Oils | Increases mental cognition, increases efficiency of lymphatic system |
| #47 | Goop MoonJuice | Great for cognitive function, restorative for the brain, balancing for hormones, calms feelings of anger, reduces inflammation |
| #48 | The I.V. Doc Menu of Services 1 | May prevent heart disease and memory loss; reduces severity of common cold symptoms; may lower risk of heart attack, stroke, and cancer; suppresses inflammation |
| #49 | The I.V. Doc Menu of Services 2 | Migraine relief, flu relief |
| #50 | Rose Flower Essence Tincture | Healing for depression, anxiety, hyperactivity; helps stop panic attacks |
| #51 | Vitruvi Eucalyptus Essential Oil | Fends off/treats cold and flu symptoms, clears congestion, eases allergies. |