2020 Collection
A 2020 TINA.org investigation revealed that Goop is violating a 2018 Stipulated Judgment by deceptively marketing products as having a therapeutic effect on several medical conditions. Such conditions include anxiety, depression, OCD, hormone imbalances and hair loss. Goop also deceptively markets products as able to address the symptoms of excessive alcohol consumption.
The following is a sampling of these deceptive Goop marketing materials:
TINA.org audited these findings in December 2020. Any URLs or inappropriate claims that had been taken down as of that time are shown below in gray.
Goop.com
| Goop Marketing | Sampling of Health Claims |
|---|---|
| Eau de Parfum Edition 01 – Church | “sharpens the mind;” “Detoxifies from smoking and drugs;” “Balances depression;” |
| Eau De Parfum Edition 02 – Shiso | “Clears…anxiety;” “amazing for depression and anxiety;” “sharpens the brain;” “helps remove…OCD;” “improves memory;” “dissolves anxiety and depression;” “treats…anxiety, neurosis, and OCD.” |
| G. Tox Detoxifying Superpowder (png, video) | “supporting the liver’s own detoxification processes;” “formulated to help fight the formation of free radicals caused by…alcohol;” “Oh, champagne. I’ll never say no to champagne, but champagne’s like the problem child because it’s sugar and alcohol and like double duty…Here’s to my champagne indulgences…” |
| Madame Ovary (png, video) | “About two years ago, I was having hormonal issues. I didn’t want to do a conventional treatment, so my doctor recommended that we did a more natural approach so this protocol seemed like a perfect fit for my lifestyle.” |
| Nutrafol Women | “to support hair growth and thickness…whether you’re bouncing back from hair thinning or amping up what you’ve got…” |
| Nutrafol Women’s Balance | “For women facing hair issues related to perimenopause and menopause, this supplement is made to support healthy growth…It’s formulated with botanicals that support…hormonal balance.” |
| Oops I Did It Again | “…to support the body in clearing out overindulgences – both food and drink included. …to start recovering as soon as a little becomes a little too much.” |
| Scented Candle Edition 01 – Church | “sharpens the mind;” “Detoxifies from smoking and drugs;” “Balances depression;” |
| Scented Candle Edition 02 – Shiso | “Clears…anxiety;” “amazing for depression and anxiety;” “sharpens the brain;” “helps remove…OCD;” “improves memory;” “dissolves anxiety and depression;” “treats…anxiety, neurosis, and OCD.” |
| Yoga in a Cup | “Stress & Anxiety Relief” |
Goop Social Media Pages
| Goop Marketing | Sampling of Health Claims |
|---|---|
| G. Detoxifying Superpowder Facebook (png) | “Your skin and liver are about to get a lot happier. … designed to help fight the formation of free radicals from…alcohol.” |
| G. Detoxifying Superpowder Facebook (video) | “sometimes your liver needs extra support in fighting free radicals from…alcohol.” |
| G Detoxifying Superpowder Instagram | “Your skin and liver are about to get a lot happier. … designed to help fight the formation of free radicals from…alcohol.” |
Third Party Websites
| Goop Marketing | Sampling of Health Claims |
|---|---|
| Madame Ovary Sephora | “Hormone Balance” |