Dorothy Wang Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Dorothy Wang’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Dorothy Wang has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Video Live Link
August Getty Atelier August Getty Atelier 5-12-17a August Getty Atelier 5-12-17a Live
August Getty Atelier 5-12-17b August Getty Atelier 5-12-17b Live
Beauty by Ella Beauty by Ella 10-13-17 Beauty by Ella 10-13-17 Live
Beauty by Ella 12-04-17 Beauty by Ella 12-04-17 Live
 Beauty by Ella 9-27-18 Beauty by Ella 9-27-18 Live
Beauty by Ella 10-11-18 Beauty by Ella 10-11-18 Live
Beauty by Ella 11-03-18 Beauty by Ella 11-03-18 Live
Bria Makeup Bria Makeup 9-15-18 Bria Makeup 9-15-18 Live
Bria Makeup 12-01-18 Bria Makeup 12-01-18 Live
Dave Stanwell Dave Stanwell 11-03-18 Dave Stanwell 11-03-18 Live
Extensions by Raz Extensions by Raz 7-26-17 Extensions by Raz 7-26-17 Live
Faces by Rob Faces by Rob 5-25-17 Faces by Rob 5-25-17 Live
Hair and Makeup by Moni Hair and Makeup by Moni 7-21-18 Hair and Makeup by Moni 7-21-18 Live
Hair by CM Hair by CM 5-10-17 Hair by CM 5-10-17 Live
Jay Artistry Jay Artistry 6-25-17 Jay Artistry 6-25-17 Live
Jay Artistry 6-27-17 Jay Artistry 6-27-17 Live
Jay Artistry 8-13-17 Jay Artistry 8-13-17 Live
Jay Artistry 8-25-17 Jay Artistry 8-25-17 Live
Jay Artistry 10-12-17 Jay Artistry 10-12-17 Live
Jay Artistry 10-19-17 Jay Artistry 10-19-17 Live
Jay Artistry 10-22-17 Jay Artistry 10-22-17 Live
Jay Artistry 12-19-17 Jay Artistry 12-19-17 Live
Jay Artistry 8-12-18 Jay Artistry 8-12-18 Live
Jesus Hair Jesus Hair 5-11-17 Jesus Hair 5-11-17 Live
Jesus Hair 5-12-17 Jesus Hair 5-12-17 Live
Jesus Hair 6-01-17 Jesus Hair 6-01-17 Live
Jesus Hair 6-25-17 Jesus Hair 6-25-17 Live
Jesus Hair 8-13-17 Jesus Hair 8-13-17 Live
Jesus Hair 8-25-17 Jesus Hair 8-25-17 Live
Jesus Hair 9-16-17 Jesus Hair 9-16-17 Live
Jesus Hair 10-12-17 Jesus Hair 10-12-17 Live
Jesus Hair 10-13-17 Jesus Hair 10-13-17 Live
Jesus Hair 10-19-17 Jesus Hair 10-19-17 Live
Jesus Hair 12-19-17 Jesus Hair 12-19-17 Live
Jesus Hair 1-26-18 Jesus Hair 1-26-18 Live
Jesus Hair 5-24-18 Jesus Hair 5-24-18 Live
Jesus Hair 7-28-18 Jesus Hair 7-28-18 Live
Jesus Hair 9-09-18 Jesus Hair 9-09-18 Live
Jesus Hair 9-10-18 Jesus Hair 9-10-18 Live
Jesus Hair 9-15-18 Jesus Hair 9-15-18 Live
Jesus Hair 12-01-18 Jesus Hair 12-01-18 Live
Jesus Hair 12-10-18 Jesus Hair 12-10-18 Live
Jesus Hair 12-21-18 Jesus Hair 12-21-18 Live
Lift MD Lift MD 6-05-17 Lift MD 6-05-17 Live
Lift MD 6-16-17 Lift MD 6-16-17 Live
Lilly Lashes Lilly Lashes 5-12-17 Lilly Lashes 5-12-17 Live
Lilly Lashes 7-04-17 Lilly Lashes 7-04-17 Live
Lilly Lashes 8-14-17 Lilly Lashes 8-14-17 Live
Lilly Lashes 9-13-17 Lilly Lashes 9-13-17 Live
Lilly Lashes 5-24-18 Lilly Lashes 5-24-18 Live
Lilly Lashes 6-21-18 Lilly Lashes 6-21-18 Live
LPC Collection LPC Collection 5-31-17 LPC Collection 5-31-17 Live
Makeup Ari Makeup Ari 5-12-17 Makeup Ari 5-12-17 Live
Makeup Ari 6-01-17 Makeup Ari 6-01-17 Live
Makeup Ari 7-26-17 Makeup Ari 7-26-17 Live
Makeup Ari 1-26-18 Makeup Ari 1-26-18 Live
Makeup Ari 7-28-18 Makeup Ari 7-28-18 Live
Makeup Ari 12-21-18 Makeup Ari 12-21-18 Live
Melina Nicole Fitness (video) Melina Nicole Fitness 6-17-17 Video Melina Nicole Fitness 6-17-17 Live
Paloma Blue Paloma Blue 7-16-17 Paloma Blue 7-16-17 Live
Platinum Chauffeur Services Platinum Chauffeur Services 12-29-17 Platinum Chauffeur Services 12-29-17 Live
Platinum Chauffeur Services 1-28-18 Platinum Chauffeur Services 1-28-18 Live
Ruby Stella Ruby Stella 6-21-17 Video Ruby Stella 6-21-17 Live
Ruby Stella 6-27-17 Ruby Stella 6-27-17 Live
Sarah Noor Jewelry Sarah Noor Jewelry 7-04-17 Sarah Noor Jewelry 7-04-17 Live
Sheena Marie Beauty Sheena Marie Beauty 5-10-17 Sheena Marie Beauty 5-10-17 Live
Siena Jewelry Siena Jewelry 5-10-17a Siena Jewelry 5-10-17a Live
Siena Jewelry 5-10-17b Siena Jewelry 5-10-17b Live
Siena Jewelry 5-11-17 Siena Jewelry 5-11-17 Live
Siena Jewelry 6-12-17 Siena Jewelry 6-12-17 Live
Siena Jewelry 7-12-17 Siena Jewelry 7-12-17 Live
Siena Jewelry 9-09-18 Siena Jewelry 9-09-18 Live
Siena Jewelry 9-10-18 Siena Jewelry 9-10-18 Live
Snow Teeth Whitening Snow Teeth Whitening 6-15-18 Snow Teeth Whitening 6-15-18 Live
Spa by Mode Spa by Mode 8-02-17 Spa by Mode 8-02-17 Live
The Brown Sisters The Brown Sisters 7-26-17 The Brown Sisters 7-26-17 Live
The Brown Sisters 5-24-18 The Brown Sisters 5-24-18 Live