Ciara Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Ciara’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Ciara has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Video Live Link
Alaska Airlines Alaska Airlines 10-16-2018 (A, B) Video Alaska Airlines 10-16-2018 Live
Alexandre Vauthier Alexandre Vauthier 11-20-2017 Alexandre Vauthier 11-20-2017 Live
Bacardi Bacardi 10-31-2018 Video Bacardi 10-31-2018 Live
Bose (Video) Bose 6-10-2018 Video Bose 6-10-2018 Live
Buffalo London Buffalo London 6-10-2018 Buffalo London 6-10-2018 Live
Edeline Lee Edeline Lee 6-21-2018 Edeline Lee 6-21-2018 Live
Galia Lahav Galia Lahav 9-8-2017 Galia Lahav 9-08-2017 Live
GapKids (Video) GapKids 8-02-2017 Video GapKids 8-02-2017 Live
Hair by Dr Kari Hair by Dr Kari 6-22-2017 Hair by Dr Kari 6-22-2017 Live
Jeremy Scott (Video) Jeremy Scott 12-20-2018 Jeremy Scott 12-20-2018 Live
Julien Macdonald Julien Macdonald 5-21-2018 A Julien Macdonald 5-21-2018 A Live
Michael Costello Michael Costello 11-18-2017 Michael Costello 11-18-2017 Live
Michael NGO Michael NGO 1-26-2018 Michael NGO 1-26-2018 Live
MONSE MONSE 6-5-2018 MONSE 6-05-2018 Live
Museum of Ice Cream Museum of Ice Cream 8-17-2017 Museum of Ice Cream 8-17-2017 Live
Pandora Pandora 11-8-2018 Pandora 11-8-2018 Live
Revlon Revlon 8-11-2017 Revlon 8-11-2017 Live
Stuart Vevers Stuart Vevers 9-22-2017 Stuart Vevers 9-22-2017 Live
Stuart Weitzman (Video) Stuart Weitzman 9-7-2017 Stuart Weitzman 9-7-2017 Live
TraceMe App TraceMe App 2-15-2018 Video TraceMe App 2-15-2018 Live
TraceMe App 2-27-2018 Video TraceMe App 2-27-2018 Live
Zuhair Murado Zuhair Murado 12-7-2018 Zuhair Murado 12-7-2018 Live