Live from New York, it’s … an ad for Zillow?
Funny Saturday Night Live sketch raises more questions about show’s foray into branded content.
A class-action lawsuit was filed against Zillow for allegedly deceiving consumers and violating the law by failing to adequately identify the listing agent for properties listed for sale on its website and, in certain situations, connecting consumers with its Premier Agents (i.e., agents who have no connection to the property but have paid Zillow to be listed next to it) instead of the listing agent for the property. The complaint was originally filed in December 2019 and amended in February 2020. (Brizer et al v. Zillow, Inc., Case No. 19-cv-11521, S.D.N.Y.)