
Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal
December 2016: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
December 2013: A class-action lawsuit was filed against Basic Research, LLC for allegedly falsely marketing Zantrex-3 weight loss products. Among other things, the plaintiffs claim that the company falsely represents dietary supplements – including Zantrex-3, Zantrex-3 High Energy Fat Burner, and Zantrex-3 Power Crystals – provide things such as “Rapid Weight Loss,” “Rapid Fat Loss,” and “Extreme Energy” without scientific evidence to support such claims. In addition, the plaintiffs claim that the company misleadingly represents the supplements as safe when, according to the complaint, they actually contain a “dangerously large dose of caffeine.” (Brady et al v. Basic Research, LLC, Zoller Labrotories, LLC, Nicole E. Polizzi a/k/a Snooki, Dennis W. Gay, Daniel B. Mowrey, and Mitchell K. Friedlander, Case No. 13-cv-07169, E. D. NY.).
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.
TINA.org investigations expose the truth and prompt marketing changes
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