CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Yummi Bears Gummy Vitamins
August 2017: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
August 2016: A class-action lawsuit was filed against Hero Nutritionals for allegedly falsely advertising Yummi Bears Gummy Vitamins as “All Natural” when, according to plaintiffs, they actually contain artificial and synthetic chemical ingredients. (Guerra et al v. Hero Nutritionals, Inc., Case No. 16-cv-4563, E. D. NY.)
For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.
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