How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In June 2013, a federal judge approved a settlement between General Mills and consumers who filed a class-action lawsuit against it for allegedly falsely advertising that its YoPlus yogurt products provide digestive health benefits that regular yogurt does not. According to the settlement terms, the $8.5 million Settlement Fund will provide class members with a $4 refund for each unit of YoPlus they purchased (for a maximum of 13 units without proof of purchase). For more information, go to www.YoplusSettlement.com. (Johnson v. General Mills and Yoplait, 10-CV-00061, C.D. Cal.).
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.