A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In June 2013, a federal judge approved a settlement between General Mills and consumers who filed a class-action lawsuit against it for allegedly falsely advertising that its YoPlus yogurt products provide digestive health benefits that regular yogurt does not. According to the settlement terms, the $8.5 million Settlement Fund will provide class members with a $4 refund for each unit of YoPlus they purchased (for a maximum of 13 units without proof of purchase). For more information, go to www.YoplusSettlement.com. (Johnson v. General Mills and Yoplait, 10-CV-00061, C.D. Cal.).
Be wary of questionable and deceptive claims in origin stories.
New fear unlocked. Literally.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.