CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Yo-Yummy Grade A All Natural Yogurt
July 2017: This action was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
March 2016: A class-action lawsuit was filed against Commonwealth Dairy for allegedly falsely labeling various flavors of Yo-Yummy Grade A All Natural Yogurt – including sour cherry, grape, strawberry, mixed berry, strawberry-banana, and cotton candy – as “All Natural” and containing “Only Natural Ingredients” when, according to the plaintiffs, they contain artificial and synthetic ingredients. (Condon et al v. Commonwealth Dairy, LLC, Case No. 16-cv-2295, S. D. NY.)
For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.
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