Yeti Coolers
A false advertising class-action lawsuit was filed against Mack’s Prairie Wings and Yeti Coolers in April 2015 (and amended in June 2016). The complaint alleges that the actual volume of the Yeti Coolers is less than the advertised volume. For example, the advertised volume of the YT45W model is 45 quarts when the actual volume is only 37.60 quarts. The lawsuit was transferred to federal court in July 2016. (Moore et al v. Mack’s Sports Shop, LLLP d/b/a Mack’s Praire Wings, LLLP, and Yeti Coolers, LLC, Case No. 16-cv-540, E. D. AR.)
Class-Action Tracker
The Latest
Best Reader Tips of 2025
Consumer complaints worth remembering.
How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
Saatva
TINA.org pulls back the covers on this company’s Made in USA marketing.
Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
Instacart’s AI-Enabled Pricing Experiments May Be Inflating Your Grocery Bill, CR and Groundwork Collaborative Investigation Finds
Derek Kravitz, Consumer Reports