The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Yamaha E-Bikes and Power Assist Bicycles
Case Name (Date)
Ellert et al. v. Yamaha Motor Corporation, U.S.A., Inc.
25-cv-1588, M.D. Fla.
(Aug. 2025)
Product/Service
Yamaha e-bikes and Power Assist Bicycles
Allegations
Falsely advertising that consumers who purchase certain bikes will receive a “free” second battery and battery end cap
Status
Pending
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