
Ole Mexican Foods Xtreme Wellness Tortilla Wraps
Allegations: Products contain more carbohydrates and calories and less dietary fibers than represented on product packaging
August 2016: A federal judge granted final approval of a settlement agreement in which the company agreed that several varieties of Ole Xtreme Wellness! Tortilla wraps will not contain partially hydrogenated oils for at least ten years.
October 2014: A class-action lawsuit was filed against Ole Mexican Foods, Inc. alleging, among other things, that the company misleadingly markets Xtreme Wellness tortillas as healthy when the tortillas actually contain dangerous levels of partially hydrogenated vegetable oil (PHVO), which contains artificial trans fat and causes cardiovascular heart disease, diabetes, cancer, and Alzheimer’s disease. (Guttmann et al v. Ole Mexican Foods, Inc., Case No. 14-cv-4845, N.D. Cal.).
For more information about trans fat claims and TINA.org’s coverage of the issue, click here.
Allegations: Products contain more carbohydrates and calories and less dietary fibers than represented on product packaging
Allegations: Falsely marketing tortillas as made in Mexico
Allegations: Falsely marketing products as if they are made in Mexico
The impact of a celebrity endorsement.
Rina Raphael, Los Angeles Times
Organization reportedly shared information with tech companies for marketing purposes.
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