Optique1 Eye Drops
Allegations: Falsely marketing that products are “Homeopathic Medicine” that provide relief from eye irritation, dry eyes, allergies, and eye strain when they do not provide the advertised relief
Casillas et al. v. Boiron, Inc. d/b/a www.boironusa.com
25-cv-2304, C.D. Cal.
(Dec. 2024)
Boironusa.com
Falsely representing that the website protects consumers’ privacy when it allows a third party to spy on visitors to its website for advertising purposes
Pending
Allegations: Falsely marketing that products are “Homeopathic Medicine” that provide relief from eye irritation, dry eyes, allergies, and eye strain when they do not provide the advertised relief
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg