CATrends: Tequilas Marketed as 100% Agave
Ingredient claims come into the limelight.
A class-action lawsuit was filed against Whitewave Foods in April 2013 for allegedly deceiving consumers by stating that its products contain evaporated cane juice, which is a sweetener and not a juice. The complaint states that the company did this to make the products appear healthier than products that contain “sugar.” (Singer v. WWF Operating Company d/b/a Whitewave Foods, Case No. 13-cv-21232, S.D. FL)
Update: In June 2013, a federal judge approved a settlement agreement between Whitewave Foods and the consumers who sued the company in April. According to the settlement terms, Whitewave has agreed to use the terms “cane sugar” or “organic cane sugar,” instead of “evaporated cane juice,” in product labels and marketing. In addition, the company will provide a cash refund to class members. For more information about the settlement and cash refund amounts, go to www.SingerECJSettlement.com. (Singer et al. v. WWF Operating Company d/b/a Whitewave Foods, Case No. 13-cv-21232, S.D. FL.).
Ingredient claims come into the limelight.
Beware of food images wrapped in deception.
The DSA misses the mark.
TINA.org reader takes issue with this product’s deceptive packaging.
Don’t let this company blindside you with its deceptive pricing.