There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Borovoy et al. v. Mark Anthony Brands Inc.
22-cv-4251, N.D. Ill.
(Aug. 2022)
White Claw Natural Lime Hard Seltzer
Misleadingly marketing beverages as containing lime when the ingredients list does not include a lime ingredient but rather shows the beverages contain “natural flavors”
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.