Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Back in 2010, the FTC filed a lawsuit against Walgreens, alleging that it deceptively advertised that its Wal-Born supplement could prevent colds, fight germs, and boost the immune system. In November 2012, the case was finally settled, with Walgreens agreeing to pay close to $6 million and to refrain from claiming that its supplement prevents or treats cold or flu symptoms without scientific evidence to support such claims. Consumers who file a claim by February 4, 2013 are eligible to receive up to $5 for each product purchased, for a total of six products or up to $30. For more information, go to www.ftc.gov/Walgreens.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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