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In July 2019, a class-action lawsuit was filed against the dog walking app and website Wag for allegedly misleadingly advertising that its dog walkers are trusted, qualified to care for the safety of pets, and vetted through background checks when, according to plaintiffs, the company has not interviewed, trained, or run background checks on thousands of its dog walkers and Wag’s dog walkers have stolen, lost, beaten, and killed pets. In addition, plaintiffs allege that the company deceptively claims that its dog walkers have taken more than 10 trillion steps walking dogs. (Meli et al v. Wag Labs, Inc., Case No. 19-cv-3807, E. D. NY.)
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TINA.org wades into the marketing of these “eco sheets.”
What you need to know about these compelling marketing tactics.
Out of the frying pan into court.
A legacy of adding to consumers’ grief.