Digital culture guru Taylor Lorenz’s new book reveals how the Instagram influencer ‘floodgates’ really opened: a backfiring FTC crackdown
Taylor Lorenz, Fortune
March 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
January 2016: A class-action lawsuit was filed against Victoria Fine Foods for allegedly falsely marketing Victoria® Premium Vodka Sauce as being “All Natural” and containing “No Preservatives” when it actually contains citric acid, a non-natural, chemically processed ingredient and preservative. (Shmidt et al v. Victoria Fine Foods, LLC, Case No. 16-cv-230, E. D. NY.)
For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.
Taylor Lorenz, Fortune
Medicare “open enrollment,” which starts Oct. 15, is also open season for scammers.
TINA.org supports FTC’s proposed rule and suggests revisions.
Bundle bungled.
But the majority of brand partners will still lose money.