Alkaline Water Plus
Are there really any benefits to drinking alkaline water?
August 2019: Plaintiffs filed an amended complaint bringing similar allegations.
January 2019: After the plaintiffs learned that Whitewave Services and Danone do not directly manufacture, distribute, or sell the Vega products named in the complaint, the companies were dismissed as defendants. Later in January, plaintiffs filed an amended complaint against Sequel Naturals and Vega US similarly alleging that Vega protein and meal replacement powders – including Vega One Organic All-in-One Shake, Vega Sport Premium Protein, and Vega Essentials Shake – are deceptively packaged in opaque containers that are approximately 50% or more empty space.
October 2018: A class-action lawsuit was filed against Whitewave Services and Danone for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed containers for Vega protein and meal replacement powders. Specifically, plaintiffs claim that the companies use opaque containers that are approximately 50% empty space. (Padilla et al v. The Whitewave Foods Company dba Whitewave Services, Inc., Danone US, LLC, and Danone North America, LLC, Case No. 18-cv-9327, C. D. CA.)
Are there really any benefits to drinking alkaline water?
This year reader tips led to dozens of ad alerts, as well as a complaint to regulators.
Except when there’s battery damage.
As a TINA.org reader put it, it’s only “free” if you first spend money.
It’s safe to say this ad makes some misleading claims.