With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
In June 2019, a class-action lawsuit was filed against Smitty’s Supply and Rural King for allegedly misleadingly marketing tractor hydraulic fluids – including Cam2 Pro Tech 303 Tractor Hydraulic Oil and Super S SuperTrac 303 Tractor Hydraulic Fluid – as meeting 303 manufacturer specifications when, according to the complaint, the 303 specification is obsolete and has not been available for more than 40 years. Plaintiffs also claim that the companies falsely advertise that the fluids will provide anti-wear and protective benefits when, according to the complaint, the fluids do not provide the anti-wear and protective advertised benefits. (Wurth et al v. Smitty’s Supply, Inc. and Rural King, Case No. 19-cv-92, W.D. Ky.)
For more of TINA.org’s coverage of tractor fluids, click here.
TINA.org and other consumer advocates file comment with FTC.
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Marketing and reality are not in sync.
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Agency alleges MLM misled recruits about earnings, pressured distributors to buy products and encouraged fake retail sales.