There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Capps et al. v. United Services Automobile Association et al.
24-cv-455, W.D. Tex.
(May 2024)
USAA automobile, home, property, and other insurance products
Misleadingly marketing that the company is “member owned” and representing that current and former military and their family members qualify for membership when, under the company’s two-tiered customer structure, customers who are military officers have ownership rights in USAA and receive their insurance directly from USAA while customers who are enlisted personnel and military family members do not hold ownership rights and have insurance contracts through stock insurance companies that are subsidiaries of USAA
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.