A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In October 2016, a class-action lawsuit was filed against UPS for allegedly engaging in a bait-and-switch scheme by charging certain customers more than the advertised rates for the “Delivery Area Surcharge” fee. According to the complaint, the UPS advertises that the amount of the fee ranges from $1.50 to $4 per package when, in reality, retailer customers (or customers who ship packages using third-party affiliates, including UPS Store centers) are charged approximately double the advertised rate. (Holl et al v. United Parcel Service, Inc., Case No. 16-cv-5856, N. D. CA.)
For more information about other class-action lawsuits filed against UPS and TINA.org’s coverage of the company, click here.
Be wary of questionable and deceptive claims in origin stories.
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