Ulta Time-Limited Promotions
Allegations: Falsely advertising when promotions end
Ulta’s Promotions
Case Name (Date)
Cole et al. v. Ulta Salon, Cosmetics & Fragrance, Inc.
25-cv-2521, S.D. Ind.
(Dec. 2025)
Product/Service
Ulta cosmetics
Allegations
Falsely advertising “free gifts” without adequately disclosing that consumers must make a minimum purchase to receive them
Falsely advertising discounts on purchases without adequately disclosing the exclusions and limitations
Status
Pending
Class-Action Tracker
Ulta Promotions
Allegations: Falsely marketing when promotions end and failing to adequately disclose that consumers must make a minimum purchase to receive cash discounts and “free” gifts
Ulta’s “Free” Gifts
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
Products in Ulta Beauty’s Conscious Beauty Program
Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list
Ulta Beauty Products
Cosmetics at Ulta Beauty
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