Ade-Fosudo et al. v. Ulta Salon, Cosmetics & Frgrance, Inc.
25-cv-4188, D. Md.
(Nov. 2025)
Ulta cosmetics
Falsely marketing when promotions end
Misleadingly marketing cash discounts and “free” gifts without adequately disclosing that consumers must make minimum purchases to receive them
Pending
Allegations: Falsely advertising “free gifts” without adequately disclosing that consumers must make a minimum purchase to receive them and falsely advertising discounts on purchases without adequately disclosing the exclusions and…
Allegations: Falsely advertising when promotions end
Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift
Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list
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