Optics Outfitter
Why this eyewear company’s advertised “starting” prices may not be 20/20.
December 2014: A federal judge granted final approval of this class-action settlement.
July 2014: After this lawsuit was transferred to another district court in May 2014, a federal judge preliminarily approved a $6,100,000 settlement. According to the settlement terms, class members may receive a cash refund or a voucher to purchase eligible products. The value of the refund or voucher will depend on many factors, including the type and number of the Truvia® product purchased by the class member.
In addition, the company agreed to make changes to the labels and provide more information about the ingredients to consumers. A final fairness hearing is scheduled for October 27, 2014.
This settlement resolves two lawsuits filed against the company. For more information about the other lawsuit, click here.
October 2013: A federal judge denied preliminary approval of a class-action settlement against Cargill, Incorporated. The complaint, originally filed in September 2013, alleges that the company falsely markets Truvía® Natural Sweetener as “natural” when it actually contains synthetic ingredients. According to the settlement terms, the company would establish a $5 million settlement fund for cash refunds and/or vouchers for eligible products, and would change misleading statements in the marketing for the product. The judge denied preliminary approval of the settlement because he did not have enough information to allow him to gauge the value of the class’s claims (e.g., the number of purchases made by the class, the amount they allegedly overpaid based on Cargill’s misrepresentations, or the profit made by Cargill). In addition, members of similar class-action lawsuits filed in other districts were not notified of the settlement reached in this case. (Martin et al v. Cargill, Incorporated, Case No. 13-cv-02563, D. Minn.).
For more information about other class-action lawsuits regarding Truvía sweeteners and TINA.org’s cover of the product, click here.
For more information about other class-action lawsuits filed against Cargill, Inc. and TINA.org’s coverage of the company, click here.
Why this eyewear company’s advertised “starting” prices may not be 20/20.
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