The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Trulia
In November 2019, a class-action lawsuit was filed against Trulia, LLC for allegedly deceiving consumers and violating the law by failing to adequately disclose the identity of listing agents for properties listed for sale on its website. According to the complaint, the website connects prospective homebuyers with Trulia’s “Premier Agents” – i.e., agents who have no connection to the advertised properties but have paid Trulia to be listed next to the properties – rather than the actual listing agents. (Kim et al v. Trulia, LLC, Case No. 19-cv-6733, E.D.N.Y.)
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