A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In September 2018, a class-action lawsuit was filed against Delta Airlines for allegedly misleadingly marketing trip insurance policies in a way that gives consumers the impression that the cost of the insurance is a pass-through charge – meaning that the airline collects the money from consumers and forwards it to the insurance provider without any profit to the airline – without disclosing that the airline gets a profit for every insurance policy sold on its website. In addition, plaintiffs claim that Delta cannot sell insurance because it is not a licensed insurer or insurance agent. (Donoff et al v. Delta Airlines, Inc., Case No. 18-cv-81258, S.D. Fla.)
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Be wary of questionable and deceptive claims in origin stories.
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