JetBlue’s “Free Seat Selection”
Allegations: Advertising certain tickets as including “free seat selection” while failing to disclose that seat selection is either unavailable on the flight or offered only for an extra fee
In September 2018, a class-action lawsuit was filed against JetBlue Airways for allegedly misleadingly marketing trip insurance in a way to give consumers the impression that the cost of the insurance policy is a pass-through charge – meaning that the airline collects money for the policy from consumers and forwards it to the insurance provider without any profit to the airline – without disclosing that JetBlue gets a profit for every insurance policy sold on its website. Plaintiffs also claim that JetBlue cannot sell insurance because it is not a licensed insurer or insurance agent. (Dolan et al v. JetBlue Airways Corp., Case No. 18-cv-62193, S.D. Fla.)
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Allegations: Advertising certain tickets as including “free seat selection” while failing to disclose that seat selection is either unavailable on the flight or offered only for an extra fee
Not to be confused with a refundable fare.