FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
In August 2019, a class-action lawsuit was filed against Smitty’s Supply and Tractor Supply Co. for allegedly misleadingly marketing tractor hydraulic fluids as providing anti-wear and protective benefits when, according to plaintiffs, the fluids do not provide the promised benefits. In addition, the complaint claims that the company represents that the fluids meet certain manufacturer specification and the “303” specifications when, according to plaintiffs the fluids do not meet all of the listed manufacturer specifications and the “303” designation is obsolete. (Buford et al v. Smitty’s Supply, Inc. and Tractor Supply Company, Case No. 19-cv-82, E.D. Ark.)
For more information about the marketing of tractor hydraulic fluids, click here.
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.