The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Ticket Prices from United Parks & Resorts
Case Name (Date)
Marks et al. v. United Parks & Resorts, Inc.
24-cv-1992, S.D. Cal.
(Oct. 2024)
Product/Service
United Parks & Resorts
(a company that sells tickets to theme parks, including Sea World and Sesame Place)
Allegations
Falsely advertising discounts off of artificially inflated regular prices and as available for a limited time
Deceptively hiding mandatory fees until the end of the checkout process
Status
Pending
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