The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
TheraCare Lidocaine Creams and Patches
Case Name (Date)
Jones et al. v. Veridian Healthcare, LLC
22-cv-2204. S.D.N.Y.
(March 2022)
Product/Service
TheraCare lidocaine creams and patches
Allegations
Misleadingly marketing products as Maximum Strength when they don’t contain or deliver the maximum dose of lidocaine
Misleadingly marketing that patches provide pain relief for 12 hours when they regularly peel off within a few hours or minutes of being applied
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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