Monetizing Minors
How brands exploit kid influencers and their followers.
The Age of Flor de Caña Rum
Case Name (Date)
Alonzo et al v. William Grant & Sons, Inc.
20-cv-10937, S.D.N.Y.
(Dec. 2020)
Product/Service
Flor de Caña rum by Compañía Licorera de Nicaragua
Allegations
Misleadingly marketing the rum as 18 years old and slow aged when it is actually a mix of younger and older rums that have an average age of 18
Status
Pending
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