April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Sylvania Headlights
June 2015: An appeal of the final approval that was filed in April 2015 was dismissed.
March 2015: A federal judge granted final approval of this settlement. For more information, go to www.autolightclaims.com.
July 2014: A federal judge preliminarily approved a $30 million settlement to a class-action lawsuit filed against Osram Sylvania, Inc. The complaint, which was originally filed in 2011, alleged that, among other things, Sylvania misleadingly labeled its SilverStar® line of automotive head lamps – including the 9004 SilverStar® head lamp – as being significantly brighter and providing greater visibility than standard halogen headlights without adequately disclosing that the company was comparing the SilverStar headlights at 100% brightness and the halogen headlights at only 80% brightness. According to the settlement terms, class members are eligible to receive refunds of $10. In addition, Sylvania agreed to change the packaging to remove the alleged misrepresentations. (Chaudhri et. al v. Osram Sylvania, Inc. et. al, Case No. 11-cv-05504, D. NJ.).
For more information about other class-action lawsuits regarding automobiles and TINA.org’s coverage of the issue, click here.
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