
CATrends: Buy Now, Pay Later Services Send Users Further Into Debt
The result is that BNPL services that are advertised as free aren’t, class-action lawsuits allege.
October 2013: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reason for which have not been disclosed.
June 2013: A class-action lawsuit was filed against Kellogg Co. for allegedly misleadingly advertising that its “Super Mario Fruit Snacks” are “made with real fruit” when the product only contains a very small amount of real fruit and unnatural ingredients, chemicals, and preservative additives. (Spevak v. Kellogg Co., Case No. 13-cv-02767, N.D. Cal.)
The result is that BNPL services that are advertised as free aren’t, class-action lawsuits allege.
Tricking consumers into paying hundreds of dollars for services that are available for free.
Even the CEO acknowledges that some consumers have confused the company for the federal government.
Rob Walker, Fortune
Gimme the loot (boxes).