The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Subscriptions to Carbonite, Inc.
In April 2017, a class-action lawsuit was filed against Carbonite, Inc. (a company that sells subscriptions for cloud and data backup protection) for allegedly deceptively marketing its automatic renewal and continuous service offers by failing to clearly disclose the terms of such offers resulting in consumers being charged without their consent. (Johnson et al v. Carbonite, Inc. and Does 1-10, Case No. 17-at-411, E. D. CA.)
For more information about other class-action lawsuits regarding negative option offers and TINA.org’s coverage of the issue, click here.
The Latest
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
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